Logo Case Studies

 Nice Monster:

This is the logo for a company called nice monster. They're a animation and video production company.

For their logo, they have stuck to basic monochromatic colours (minus the background) and quite simple shapes placed together in order to create this little monster character to coincide with their company name. As the rounded shapes create this happy looking monster, it makes the logo seem quite fun - maybe pointing out the fact that the company is more modern and creative, rather then it being very plain and structured.




Guns n Roses:

This is the well known logo for the band "Guns n Roses."

This is a rather iconic logo. A basic circle is used to form the outline of the design and as a place for the type to go, however inside more complex images and designs are used to form the guns and the roses entwining them. The colour used for the circle is quite metallic looking, I think it's almost trying to replicate the material of the guns or a bullet. Also this decision is in in keeping with the type of music (rock/metal) the band plays.

The type used is sans serif and it is quite a square looking font. To contrast this, the overall tracking (letter spacing) is wide and helps to make the text easier to read as well as fill a lot of the circle space. Overall, this choice of type being sans serif and squarer looking, flows well with the type of band, as a very flowing and curved text would look out of place in comparison to the type of music the band creates.




WWF:

This logo is again made up of shape and type.

A lot of white space is used in the creation of the panda (an endangered animal, hence why it has been selected to represent the company), and black shapes are created for the parts of the panda and specifically placed within the white background to create the animals form.

Like the Guns n Roses logo, sans serif font is used again here in this example. The black colour is used as it makes it bold and clear, as well as being in keeping with the colour scheme of the panda. I think this logo is particularly affective, and cleverly put together via the use of the shapes and white space.