Colour Case Studies

For my two colour case studies, I've chosen to look at Parma Violet sweets.

The parma violet sweet packaging uses pinks and purples all over. On the smaller packets of sweets only the writing is present in the vibrant pink coloured lettering outlined in a darker purple. On these small packets, no background colour is used, as the sweets themselves act as the pale purple background. For the "giant" parma violet packaging, a background colour is used, and this is seen to be the same pale purple colour as the sweets. 

The colour choice in this packaging helps to emphasise the product inside. The word "violet" in the products title, is supported by the sweet colour itself as well as the range or dark/light purples and pinks in the packaging. Also, many people consider pink and related colours to have connotations of candy of sweets, so this use of colour on the Parma Violets packaging works really effectively. 

The next colour case study I want to look at is the logo and packaging design for the Monster Energy drink. The solid black background accompanied by the bright green"M" - extended downwards as if created by claws- helps to create an eye catching design for the can. The use of colour is quite simple, however I feel it works quite effectively in relation to the products name. The black background allows the green to stand out boldly on top and also helps to support this idea of monsters being quite dark and evil beings. To add to this belief, the green is often a colour people associate with monsters or creatures of this kind and also could relate in with the idea people have about jealousy and this making people into "a green eyed monster."

Overall, I feel the use of these two very bold colours works well together in this design. The black representing darkness and evil perhaps, with the green clawed "M" leading to connotations of monsters or jealousy helps promote the products name really well.