Shrewsbury Folk Festival, is a festival I have been to every year for the past four years or so. However, it is only this year (since starting visual design at university) that I've really noticed the design of their logo and though about why it has been designed in that way.
I really love the boldness and brightness of the pink used in their logo - I think the colour, along with the all upper case sans serif font, extremely eye-catching and goes along with the bright and fun atmosphere of the festival and it's music. What I particularly love in this design though, is the use of the celtic looking design encased in the letter O. This works really well as it shows the roots of this kind of music, and has been incorporated cleverly into the design.
Other then the use of this design in the O, as the floral/paint splattered design coming out of it, this design is relatively simple, and I feel it works really well in being bold and eye-catching, as well as giving you that little hint of knowledge about the event, through a clever choice of design.
